OUR FOCUS

EVER NOTICE THE WORD “ART” IS IN SMART?
BETRUE is a design and branding studio in Portland, Oregon. The business is owned and run by Sanders Anderson who has a graduate degree in communications design from Pratt Institute. Our specialty is branding but we’ve been asked to put our creative touch on: advertising, copy writing, environmental design, posters, product packaging, and websites / digital media.

HELPING PEOPLE WHO HELP PEOPLE
Simply put – we put our design muscle to work to tell the story of good. Many of our projects are for doctors, bodywork therapists, healthcare providers, community programs, and non profits. With an emphasis on smart branding and fully thought out design solutions we push to increase your visibility while bridging both short and long term goals. At the end of the day (or night in many cases), it’s all about creating something meaningful.

We’re proud of the work we’ve done. Designing tools allowing people to keep better track of their health, developing visual programs for health clinics, and boosting enrollment for programs that improve people’s lives makes you feel like everyday’s good. Are you a healer, educator, or agent of change? We’d love to hear your story and help communicate it to the world.

WORKING WITH BETRUE
A project team usually consists of a variety of members each representing a core strength within their respective fields who work together to complete specific benchmarks, all part of a larger set of communication objectives. The formation of our teams are based on the particular needs of each project.

Sample Project Team:
Art Director – Sanders Anderson / Sets the conceptual and stylistic direction, orchestrates work, and manages vendors.
Copywriter – Barbara Fanning / Composes content maximizing target demographic resonance for print and online marketing.
Web Developer– Jose Renteria / Builds, tests, and optimizes best in class websites insuring they are both functional and user friendly.
Systems Advisor – Dennis Rivers / Researches problems and helps coordinate development to meet website requirements.

BETRUE HAS WORKED WITH THE FOLLOWING COMPANIES / ORGANIZATIONS
Adrian Mason & Co Ltd.
Blu Tampa Bay Magazine
Big Brothers Big Sisters
Birankai International
Durango Public Library
Goss Engineering
Gregory Mountain Products
Imagine Healthcare
Kaiser Permanente
Michael DeYoung
Mind Swing Consulting
Nine Bird Publishing
Pentel of America
Portland Psycho-Therapy Clinic
Space to Move
Stockus Products
Urban League
Viscount Studios