BETRUE

DESIGNING WHAT'S GOOD.™

RECOMMENDATIONS

“It was my pleasure to work with Sanders Anderson when I was Senior Designer at The Moderns, a New York-based branding agency and sustainability consultancy. Sanders is a talented visual strategist and designer with a unique ability to create brands from the ground up and then support those identities with an array of communications deliverables. His work ethic, focus, and “be true” integrity are informed by a disciplined practice of martial arts; his positive, authentic, and collaborative approach is an inspiration to all who come in contact with him. I would highly recommend Sanders to any organization that needs to build their brand, tell their unique story, and promote their product or service.”
- Sara Mears

“Really helped me re-focus my business and produced a completely new graphics and copy package to reflect “the new image”. Collaborative and clarified some muddled thinking on my side. His judgement is to be relied on and I recommend listening rather than telling. His work has re-launched my business in a sharper, cooler, yet not ‘trendy’ style. I am much more visible!”
- Adrian Henry Mason

“I had the pleasure of working with Sanders under two capacities. I first worked with Sanders while he was the art director of Gregory Mountain Products. As a professional photographer for 18 years I’ve spoken with many young art directors and photo editors. It didn’t take long to recognize that Sanders was way ahead of his peers. He is mature, professional, highly creative and well organized. He licensed several of my images for catalog promotion. I was motivated by his keen sense of design and the quality of images he chose. In addition, I appreciated his encouragement to “think outside the box” and see things in an asymmetrical way-something he is very good at. Most of all, I like his professional but easygoing persona.

It was sad to see Sanders leave the corporate world since we had a good working relationship. However I was excited for him to strike out on his own. This gave me a second opportunity to work with Sanders. I hired him to re-brand me, to present my name, which is my brand, in a contemporary and relevant way. Prior to working with Sanders, I worked with 4 other designers searching for the right presentation of my name. He placed a great deal of insight into my project, examining color theory, modern trends and font creation to come up with a presentation that really fits. Best of all he was very forthcoming and timely with his work, in sharing ideas and valuing my input into the creative process. The final result is clean, eloquent, colorful and contemporary. It is the best fit I’ve had to date. I am proud to incorporate his design of my name in my new portfolio. I highly recommend Sanders for any branding and design work.”
- Michael DeYoung