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	<title>BETRUE</title>
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	<link>http://www.betruedesign.com</link>
	<description>DESIGNING WHAT&#039;S GOOD.™</description>
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		<title>Big Brothers Big Sisters</title>
		<link>http://www.betruedesign.com/big-brothers-big-sisters-2/</link>
		<comments>http://www.betruedesign.com/big-brothers-big-sisters-2/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 17:22:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=954</guid>
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			<content:encoded><![CDATA[<p><img src="http://www.betruedesign.com/wp-content/uploads/2012/03/BBBSAd3.jpg" alt="" title="BBBSAd3" width="612" height="792" class="aligncenter size-full wp-image-827" /></p>
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		<title>Direct Care</title>
		<link>http://www.betruedesign.com/direct-care/</link>
		<comments>http://www.betruedesign.com/direct-care/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 17:17:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=950</guid>
		<description><![CDATA[]]></description>
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		<title>Prompt Program</title>
		<link>http://www.betruedesign.com/prompt-program-2/</link>
		<comments>http://www.betruedesign.com/prompt-program-2/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 08:24:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[collateral design]]></category>
		<category><![CDATA[Logomarks]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=696</guid>
		<description><![CDATA[KAISER PERMANENTE / Prompt Program In concert with The Center for Health Research we developed a comprehensive identity supported with branded communications and customized collateral for their Southeast, Northwest, and Hawaii divisions.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_220" class="wp-caption alignnone" style="width: 960px"><a href="http://www.betruedesign.com/portfolio/blog_photo_kaiserhospital/" rel="attachment wp-att-220"><img src="http://www.betruedesign.com/wp-content/uploads/2011/07/Blog_Photo_KaiserHospital.jpg" alt="" title="Blog_Photo_KaiserHospital" width="950" height="578" class="size-full wp-image-220" /></a><p class="wp-caption-text">Prompt Program</p></div><br />
<strong>KAISER PERMANENTE</strong> / Prompt Program<br />
In concert with The Center for Health Research we developed a comprehensive identity supported with branded communications and customized collateral for their Southeast, Northwest, and Hawaii divisions.</p>
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		<title>Birankai International</title>
		<link>http://www.betruedesign.com/birankai-international/</link>
		<comments>http://www.betruedesign.com/birankai-international/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 08:17:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=688</guid>
		<description><![CDATA[BIRANKAI INTERNATIONAL / Promotional Poster This year&#8217;s theme was to &#8220;Get the fire back&#8221; into the training. The organization emphasized it was important to communicate this with all advertising associated with the event. Blacksmithing and sword forging became the visual inspiration for this poster with asymmetry and classic typography playing supporting roles.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.betruedesign.com/portfolio/birankai-2/" rel="attachment wp-att-66"><img src="http://www.betruedesign.com/wp-content/uploads/2011/07/Birankai1.jpg" alt="" title="Birankai" width="950" height="578" class="alignnone size-full wp-image-66" /></p>
<p><strong>BIRANKAI INTERNATIONAL</strong> / Promotional Poster<br />
This year&#8217;s theme was to &#8220;Get the fire back&#8221; into the training. The organization emphasized it was important to communicate this with all advertising associated with the event. Blacksmithing and sword forging became the visual inspiration for this poster with asymmetry and classic typography playing supporting roles.</p>
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		<title>Viscount Studios</title>
		<link>http://www.betruedesign.com/viscount-studios/</link>
		<comments>http://www.betruedesign.com/viscount-studios/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 08:20:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[brochure design]]></category>
		<category><![CDATA[collateral design]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=694</guid>
		<description><![CDATA[VISCOUNT STUDIOS / Re-Branding Campaign]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.betruedesign.com/portfolio/blog_photo_viscount/" rel="attachment wp-att-65"><img src="http://www.betruedesign.com/wp-content/uploads/2011/07/Blog_Photo_Viscount.jpg" alt="" title="Blog_Photo_Viscount" width="950" height="578" class="alignnone size-full wp-image-65" /></a><br />
<strong>VISCOUNT STUDIOS</strong> / Re-Branding Campaign</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Imagine</title>
		<link>http://www.betruedesign.com/imagine/</link>
		<comments>http://www.betruedesign.com/imagine/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 18:35:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Logomarks]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=783</guid>
		<description><![CDATA[IMAGINE HEALTHCARE Providing attention, care and services that will support and assist people in achieving both physical and spiritual health, vitality and wellbeing.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.betruedesign.com/wp-content/uploads/2011/09/Blog_Logo_Imagine.jpg" alt="" title="Blog_Logo_Imagine" width="950" height="578" class="aligncenter size-full wp-image-398" /></a><br />
<strong>IMAGINE HEALTHCARE</strong><br />
Providing attention, care and services that will support and assist people in achieving both physical and spiritual health, vitality and wellbeing.</p>
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		<item>
		<title>Multnomah Aikikai</title>
		<link>http://www.betruedesign.com/multnomah-aikikai/</link>
		<comments>http://www.betruedesign.com/multnomah-aikikai/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 18:19:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[environmental design]]></category>
		<category><![CDATA[signage]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=768</guid>
		<description><![CDATA[MULTNOMAH AIKIKAI / Exterior Re-Design and Signage Project.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.betruedesign.com/portfolio/blog_photo_multnomah/" rel="attachment wp-att-64"><img src="http://www.betruedesign.com/wp-content/uploads/2011/07/Blog_Photo_Multnomah.jpg" alt="" title="Blog_Photo_Multnomah" width="950" height="578" class="alignnone size-full wp-image-64" /></a><br />
<strong>MULTNOMAH AIKIKAI</strong> / Exterior Re-Design and Signage Project.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prompt Program</title>
		<link>http://www.betruedesign.com/prompt-program-4/</link>
		<comments>http://www.betruedesign.com/prompt-program-4/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 18:33:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Logomarks]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=781</guid>
		<description><![CDATA[PROMPT Kaiser Permanente program helping patients learn about health conditions and how to take medications preventing heart attack and stroke.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.betruedesign.com/wp-content/uploads/2011/09/Blog_Logo_Prompt.jpg" alt="" title="Blog_Logo_Prompt" width="950" height="578" class="aligncenter size-full wp-image-397" /></a><br />
<strong>PROMPT</strong><br />
Kaiser Permanente program helping patients learn about health conditions and how to take medications preventing heart attack and stroke.</p>
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		<item>
		<title>Imagine Healthcare</title>
		<link>http://www.betruedesign.com/imagine-healthcare/</link>
		<comments>http://www.betruedesign.com/imagine-healthcare/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 08:19:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[collateral design]]></category>
		<category><![CDATA[Logomarks]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=692</guid>
		<description><![CDATA[IMAGINE HEALTHCARE / Full Identity Development]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.betruedesign.com/portfolio/blog_photo_imagine/" rel="attachment wp-att-63"><img src="http://www.betruedesign.com/wp-content/uploads/2011/07/Blog_Photo_Imagine.jpg" alt="" title="Blog_Photo_Imagine" width="950" height="578" class="alignnone size-full wp-image-63" /></a><br />
<strong>IMAGINE HEALTHCARE</strong> / Full Identity Development</p>
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		<item>
		<title>Zigong</title>
		<link>http://www.betruedesign.com/zigong/</link>
		<comments>http://www.betruedesign.com/zigong/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 18:29:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Logomarks]]></category>

		<guid isPermaLink="false">http://www.betruedesign.com/?p=779</guid>
		<description><![CDATA[ZIGONG Health beverage named after acupuncture points &#8220;Palace of the Child&#8221; (ZIGONG)]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.betruedesign.com/wp-content/uploads/2011/09/Blog_Logo_Zigong4.jpg" alt="" title="Blog_Logo_Zigong" width="950" height="578" class="alignnone size-full wp-image-645" /><br />
<strong>ZIGONG</strong><br />
Health beverage named after acupuncture points &#8220;Palace of the Child&#8221; (ZIGONG)</p>
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